Project Description


  • The client launched first of a kind AI speaker in Korea, which follows Amazon Echo.
  • The client needed to establish business strategy to become a leading player in voice-based AI speaker market.
  • Especially, there were needs to understand technology trend and the application & limitation of the AI technology; and to design alliance strategy and to find appropriate partners.


  • Benchmarked local and global players in-depth, including Amazon, Google, Microsoft as well as Naver and Samsung.
  • Analyzed value chain, players, and business models in each business domain, e.g., music, commerce, search, home.
  • Evaluated competitiveness according to each service domain.
  • Established revenue model, ecosystem expansion plan, and marketing, alliance roadmap.


  • Maintained No. 1 in market share in intelligent assistant speaker in Korea.