Biz direction establishment and service strategy of security service provider

ISSUES

• Domestic security industry grows around workforce based dispatching service and attempts to expand into relevant areas, and currently the top 2 companies form an oligopoly.
• Competition expands and market dynamics was changing in security industry due to the various companies including platform provider, telco and start-up entered the security industry directly or provide security service through partnership, based on technology advancement.

APPROACH

• Analyzed competition changes between incumbent service provider and new entrants and predicted direction of changes in security industry.
• Diagnosed competence and status of essential components such as device, collected data, and manpower capacity.
• Suggested step-by-step goals and business direction considering infra construction and competency securing.
• Gave shape to a plan that the advancement of AI-based control, provision of new services and expansion of services in SOHO and home/personal market, and enhancement service delivery system.

RESULTS

• Devised competitiveness securing strategy based on AI-focused digital transformation, and service expansion strategy according to customer type.
• Defined competencies and digital elements need to be acquired sequentially and developed concrete business plans.