Micro-Segmentation Business Strategyvaiim2017-07-12T16:55:57+00:00
Demands for new corporate strategies increased as differentiation in telecommunication sector has become difficult with advancement in network quality.
Telecommunication companies seek for new strategies to win new subscribers and maximize profit by micro-segmentation strategy to provide customized product package to create lifetime value for the clients.
Derived target segment pool from brainstorming life activities and life stages.
Reviewed existing client segment and overall corporate strategy, and assessed feasibility for portfolio optimization.
Conducted Focus Group Interview(FGI) and survey to derive core needs of target segment pool.
Designed product value pack with subscription model and marketing plan to satisfy client’s core needs.
Successfully launched a product as the result of our advisory for micro-segmentation product plan.
Expand marketing opportunity as a telecommunication carrier by continuous updates and utilization of micro-segment pool.