Project Description

ISSUES

  • To understand the trend of fast-changing platform business markets and to gain relevant insight, the client needed to regularly publish trend reports.

APPROACH

  • Selected topics relevant to the client’s businesses such as Commerce, O2O, Payment and LBS.
  • Conducted desk research to explore both major players and startups to analyze recent moves as well as new business models.
  • Based on in-depth interviews with experts from each relevant sector, we gained insight into the impact of several moves in business.
  • Recommended the direction of the business based on our analysis

RESULTS

  • Published 25 Trend Reports, 6 In-depth Reports, and 25 Business Model Reports in a year.
  • Reports were reviewed by relevant departments and were referred for major decisions.

Related Press Releases

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